HeyGen
free (watermarked), paid from $24/mo generatesScript to presenter-led video: 700+ stock avatars, cloning, 175-language translation.
What it does for your account
Pick a stock avatar, or film two minutes to clone yourself or a founder, paste a script, and get a lip-synced presenter video without a shoot. In an ad account it earns its keep two ways: cranking presenter-style variants for Meta and TikTok hook testing, and translating a proven winner into dozens of languages with lip-sync intact for international scaling. The Business tier adds workspaces, brand kits, and Zapier, HubSpot, and n8n integrations so teams can template video production.
Best for
Teams that need scalable spokesperson video and multilingual versions of winning ads without booking talent or a studio.
▲ Watch
The unlimited plans are gone in favor of a credit meter, and the flagship avatar model burns 20 credits per finished minute: Creator's 600 credits is roughly 30 minutes of top-model video a month, and every retake re-bills its minutes.
- Mode
- generates
- Price
- free (watermarked), paid $24/mo
- Channels
- META·TT·YT·LI
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scout ~ $ ask --ai
Is HeyGen a good AI ad tool for Meta, and what are the best alternatives?