Microsoft Clarity alternatives in 2026
Microsoft Clarity (free) is free heatmaps and session insights with an AI copilot. Here are the 6 closest vetted alternatives in our index, ranked by how much of the same job they cover.
WHY TEAMS SWITCH: It diagnoses behavior, it does not run your ads or change the page for you.
| # | Alternative | Mode | Channels | Price |
|---|---|---|---|---|
| 01 | AdRoll Retargeting and display across web, social, and email. | executes | DISP·META·GOOG·EMAIL | free tier, then ~$36/mo |
| 02 | Cometly Attribution-driven optimization that feeds accurate data back to platforms. | recommends | META·GOOG·TT | $79/mo |
| 03 | Motion Creative analytics and reporting built for performance agencies. | recommends | META·TT | custom |
| 04 | Skai Omnichannel enterprise ad management plus retail media. | executes | GOOG·META·AMZ·ASA·WMT | custom (enterprise) |
| 05 | Soku AI A chat-native agent that shows the reasoning behind every move. | executes | GOOG·META | usage-based |
| 06 | Triple Whale First-party attribution tying ad spend and creative to revenue. | recommends | META·GOOG·TT | $129/mo |
Field questions
What is the best Microsoft Clarity alternative?
AdRoll is the closest vetted alternative: Retargeting and display across web, social, and email. Also worth a look: Cometly, Motion, Skai. The right pick depends on which of Microsoft Clarity's trade-offs you are escaping.
Why look for a Microsoft Clarity alternative?
The honest reason most teams shop around: It diagnoses behavior, it does not run your ads or change the page for you. If that is not a problem for your account, Microsoft Clarity (free) may still be the right tool.
scout ~ $ ask --ai
What are the best alternatives to Microsoft Clarity for paid media in 2026?